Marketplace or your own online store?

It's usually the first question brands ask when they start selling online. The short answer: for most brands the right path is to use both, in the right order.

What marketplaces offer

• A large, ready-made customer base
• A quick start with low set-up cost
• Payments and shipping already in place

Where marketplaces fall short

• Commission on every sale and price competition
• Customer data and contact largely stay with the platform
• Your brand becomes one line in a list of competitors

What your own store offers

• No commission and full control of pricing
• The customer list is yours, so repeat sales and campaigns are easier
• You tell your brand's story your way

Which path to take?

Marketplaces speed up first sales and product testing. Your own store grows profit and brand value over time. Stock, prices and campaigns across both channels need to be managed together; channels run separately mean stock errors and unhappy customers.

With our store management service we run product uploads, campaigns and orders on your site and on marketplaces together. Take a look at the E-Commerce 360 package.