OXY Journal
Notes from digital
Industry news, practical tips and agency updates.
7 essential SEO checks to rank higher on Google
A great-looking website that nobody finds? From technical settings to content, seven SEO checks every site should pass.
Marketplace or your own online store?
Marketplaces such as Trendyol, Hepsiburada and Amazon bring quick sales; your own store builds your brand and customer relationships. Which is right, and when?
What is brand identity, and how is it different from a logo?
A logo is your brand's signature; brand identity is the system that makes sure it's signed the same way everywhere. Here's the difference and why it matters.
What is social media management? 6 essential steps for brands
Posting regularly isn't enough. Here is the process step by step: strategy, design, a content calendar and measurement.
8 things to get right when building an online store
From the platform and payments to product photos and shipping: the basics to check before you start selling online.
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