7 essential SEO checks to rank higher on Google

A well-designed website is of little use if nobody can find it. SEO (search engine optimisation) is everything you do to help your site appear high on Google for relevant searches. Here are seven checks every site should pass.

1. Give every page its own title and description

The title and description shown on Google directly affect how often people click. Write a unique one for each page that clearly says what it offers.

2. Make it load fast

Slow sites lose visitors and rankings. Compress images and convert them to modern formats such as WebP.

3. Mobile-friendly

Google judges your site by its mobile version first. Text should be readable and buttons easy to tap.

4. Sitemap and Search Console

Add your site to Google Search Console and submit your sitemap, so you can see which pages are indexed and which searches you appear in.

5. Mark up multiple languages correctly

Telling Google that your Turkish, English and Arabic pages are translations of each other helps it show the right language to the right visitor.

6. Regular, useful content

Articles that answer your customers' questions make your site visible in many more searches. This article is one example.

7. Google Business Profile

If you have a physical address, complete your Google Business Profile; it's key to showing up on Maps and in local searches.

To review your site's SEO together, request a quote.